Explore Our Creative Business Insights
Welcome! Dive into our comprehensive library of resources designed specifically for artists, makers, and handmade product creators. Navigate our content by choosing the stage of your creative business journey below:
The Sparkle Formula: How to Forge a Unique Jewellery Brand
The online jewellery market is crowded. Learn the professional framework for validating your idea: finding your Unique Selling Proposition (USP), building a cohesive brand, and mastering the product photography that is essential for online sales. Get our free guide and start taking irresistible photos that sell!
3 Essential Branding Secrets for Makers (You Can Do Today!)
Unlock 3 essential branding secrets today! Learn why focusing on your ideal customer, defining your unique vibe with three words, and sharing your authentic story are key to attracting excited buyers and making your creative business memorable.
Brand Brilliance: How to Craft Your Creative Business Identity (Part 2)
Ready to build a brand that's authentically yours? Get your free copy of the Brand Clarity Workbook, a collection of five simple exercises to help artists, creatives, and makers get started on their branding journey.
Brand Brilliance: What a Creative Business Brand Really Is (Part 1)
A brand is more than just a logo. Discover what a true creative business brand is and why defining your unique identity is the key to building trust, standing out, and connecting with customers.
The Art of the Name: Lessons from 'Whispering Pines Candles' Unforgettable Product Branding
Discover the power of strong product naming for creative businesses. This post shares how to evoke emotion, build recognition, and brainstorm unique names that truly capture the magic of your handmade creations.
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