Explore Our Creative Business Insights
Welcome! Dive into our comprehensive library of resources designed specifically for artists, makers, and handmade product creators. Navigate our content by choosing the stage of your creative business journey below:
The Sparkle Formula: How to Forge a Unique Jewellery Brand
The online jewellery market is crowded. Learn the professional framework for validating your idea: finding your Unique Selling Proposition (USP), building a cohesive brand, and mastering the product photography that is essential for online sales. Get our free guide and start taking irresistible photos that sell!
Your Creative Value Proposition: What You're Really Selling
Wondering why customers should choose your creative work? This post breaks down the crucial concept of your value proposition, showing you how to articulate the real benefits you offer and connect with your ideal audience.
Finding Your People: Defining Your Ideal Customer and Niche
Feeling lost on who to sell your creative work to? This guide helps you find your niche and ideal customer, the crucial first steps to a thriving creative side hustle. Learn how to connect with your "people" and create with intention.
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