Product Descriptions & Pricing: Your Keys to a Profitable Launch
Crochet-to-Cash Roadmap: STEP 5 of 6 - Finalizing Product Value with Smart Tools
Let’s describe and price your products along with get your first launch collection ready! Here are your 3 essential actions to getting it right.
The Problem with "Good Enough"
(And How to Command High Prices)
You've built the structure for a high-value, protected brand (Step 3) and your online home is built with stunning visuals (Step 4).
Now, you are adding the final layers of professional polish to the products themselves.
The biggest mistake at this stage is using generic product names and descriptions or, even worse, guessing your prices.
This immediately undermines the high-value brand you just built, making your bespoke creations look like mass-produced items.
STEP 5 is the final layer of preparation.
We focus on transforming your validated products into a Launch Collection. These will be irresistible offerings by mastering the language of sales and confirming your non-negotiable, profitable prices.
You have 3 core actions to complete to give your products a voice and ensure every sale is financially worthwhile.
Action 1: Craft High-Converting Product Names & Descriptions
A great name and description are your silent sales force. They connect the product's features to the emotional value that your ideal customer (from Step 3) is looking for, and they are essential for your product to be found online.
Your First Action Item: Make Your Listing Irresistible
Stop calling your feature item the "Blue Crochet Blanket." Instead, make your content do the selling:
Name for Emotion: Create names that hint at the value, emotion, or story of the item (e.g., Ocean Retreat Throw, The Cozy Cabin Mug Rug).
Description for Outcome: Your description must sell the outcome (how the customer feels when they use it), not just the features (yarn type, stitch). Use your Brand Voice (Step 3) to tell the item's story.
SEO Check: Ensure you include 2-3 essential search terms in your full description so customers can actually find your item online (this is where the tech comes in handy!).
Your goal: Turn a simple product listing into a compelling story that justifies your premium price tag.
You might like: This blog post might be a good next step read for you👉🏼
Action 2: Finalize Your Profitable Pricing
Stop Guessing
You know your product is high-quality, but if you guess your price, you will lose money. Setting a price that covers all costs and pays you fairly is a non-negotiable step to creating a sustainable business. This is where the money happens!
Your Second Action Item: Stop Guessing and Run the Numbers
This is the moment of truth where you transition from a hobby budget to business finance. You don't need fancy spreadsheets yet—just a calculator and the right mindset.
Confirm Your Non-Negotiable Base: The foundation of your price is the Cost of Goods Sold (COGS) plus your Owner's Labour Time. COGS is the cost of all materials (yarn, stuffing, tags, packaging). Labour is the hours you spent making it, multiplied by your desired hourly wage (even if it's a starting minimum).
BASIC FORMULA: (COGS + Labour) x 2 = Minimum Wholesale Price
Run the Simple Profit Check: Check your price against what you believe the market will bear. The goal is to set a final retail price that not only covers your materials and time but also leaves a clear profit margin.
If the final price doesn't cover your labour and guarantee a profit margin, the price is too low. Your craft is valuable!
Your goal: Set a price you can confidently stand behind, knowing it reflects your value and guarantees a profit.
Leverage Free AI & Tech and Save Time
You don't have to tackle this final writing and calculation phase alone. The right tech and tools are designed to streamline your business—not replace your creativity.
Implement Free Tools to Save Time
Use simple, free tools to save you hours of guesswork and tedious work:
The Pricing Solution: Smart tools exist to take your COGS and Labour time and instantly calculate your ideal, profitable price. These tools let you skip the complicated spreadsheets and get straight to selling.
The AI Trio of Tools: We’ve created ‘Savvy Business & AI Tools’ for you to access for FREE and use to:
create your crochet product name
write your crochet product descriptions; and
price your crochet product
You can now spend your time crocheting, not calculating.
Your goal: Leverage technology to speed up the final preparation, ensuring your names, descriptions, and pricing are professional and data-backed.
FREE AI Tools
Your FREE AI Tools are below 🤖⬇️. This will help you spend your time crocheting, not writing and calculating.
Action 3: Finalize Your Launch Collection
Your Third Action Item: Curate Your Winning 10-20 Products
A beginner's greatest asset is focus. Trying to list 🛑❌50 different items overwhelms you, drains your stock, and confuses the customer.
Your goal is to launch with a high-impact, curated selection of items that you know will sell.
Your Third Action Item: Finalize Your Winning Launch Products
This is the moment where you apply all the data and strategy from the previous steps:
Review Your Data: Look back at your First Online Sale/Post and First Craft Market feedback (from Step 2). Which items generated the most interest, clicks, or compliments?
The 80/20 Rule: Focus on your "signature" items—the 20% of products that generate 80% of your interest. Build your launch around these winners.
Create Tiers: Your collection should include a mix of prices to appeal to different buyers:
Impulse Buys (small, fast items like mug holders, key-rings or coasters).
Signature Items (your main profit drivers like hats, small garments).
High-Value Items (larger items like blankets or detailed garments, which justify your premium brand).
Your goal: Launch with a focused, high-impact collection of 10 to 20 proven products that are fully priced and professionally described.
This is the final checkpoint before launch!
By mastering your product's voice, securing your non-negotiable, profitable pricing, and curating your high-impact Launch Collection, you have transformed your validated idea into a professional, shelf-ready product. You are now ready for the fun part: moving to Step 6 to build your launch strategy and watch your business truly come to life.
Key Takeaways
STEP 5 is Complete! You have professionalized your Product Descriptions and confirmed your Profitable Pricing.
Language is Sales
Use your product name and description to tell a story and justify your premium price.
No Guesswork
Always run your numbers —a guess is a loss in the making.
Finalize Your Launch Collection
Aim for a collection of 10-20 products (a mix of smaller impulse buy items, signature items and a few high value items.
Let’s Recap
You've successfully completed the first five crucial steps of the Roadmap and are ready for launch!
Here is your progress so far:
In STEP 1 (The Foundation), you found your spark, set your confident mindset, and ran the 3-Part Goldmine Check.
In STEP 2 (The Validation), you proved demand by developing your Minimum Viable Products (MVPs) and gained essential market validation.
In STEP 3 (The Essentials), you defined your professional Brand Core and established your Legal Safety Net.
In STEP 4 (The Channels), you built your Online Home and created your Email Money Channel.
Now, in STEP 5 (Product Descriptions & Pricing), you have written high-converting Product Descriptions and secured Profitable Pricing along with finalized your Launch Collection.
You are officially one step away from launching your sustainable creative business!
Pause Here: The Final Numbers
Pause Here: The Final Numbers & Collection
Pause here and dedicate time to finalizing your Launch Collection, running the numbers, and perfecting your product descriptions. This content is the last critical piece of the puzzle before you schedule your official announcement.
Actionable Step:
Curate your final 10-20 Launch Products.
Create compelling product names and descriptions for each item.
TIP: Go back to your product photo gallery (from Step 4) and add in your new titles and descriptions.
🤖HOT TIP: Use the FREE AI Tools to save time.
Final Check: Read your product descriptions out loud—do they make you want to buy your own item?
Remember, the quality of your preparation directly impacts the success of your launch. Good luck with this final creative and financial push!
You've Completed STEP 5! What’s Next?
Blog Number 6: Let’s Launch and Sell
You've built the house and filled it with beautifully named, perfectly priced products. Now it's time to throw the grand opening party!
In STEP 6 of the Roadmap, we will focus on the actual launch event, setting realistic expectations for growth, and creating a simple, sustainable plan to ensure your business thrives without leading to burn-out.
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A Sign-off from Me
Thank you for being here, and I can't wait to help you build your own crochet business!
Warmly, Nicole! 🌱
Building online businesses for passionate makers.
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