Start Selling Your Handmade Crafts
for Creative Entrepreneurs
Turn your creative skills into a profitable side-hustle (the modern way)
We specialize in guiding makers like you from a hobby to a reliable, profitable online business. We don't just teach theory—we provide the solid business acumen and use modern efficiency tools (like AI) to help you work smarter, save time, and maximize profit.
Ready to ditch the confusion? Forget piecing together fragmented, old advice. Start your journey to become a savvy side-hustler right now with our extensive library of free, step-by-step content.
Ready to Turn Your Creative Passion into a Thriving Business?
It Only Takes Four Things to Succeed. We'll Help You Nail Three of Them.
If you're a passionate maker, you already possess the most important ingredient: Your incredible craft and product idea.
Your Creative Product & Vision (Your Genius). You bring your creative skills, the crafts you love to make, & the unique vision that fuels your passion.
Professional Business Expertise (Our Framework). We provide the proven, comprehensive blueprint, turning complex concepts into simple, actionable steps.
Modern Tech & AI Efficiency (Your Advantage)
We show you how to leverage current tools (like AI for assets) to save time, operate efficiently, and stay ahead.
Commitment & Sustainable Growth (Our Partnership)
We provide the step-by-step process for slow, steady, sustainable growth—all you need to bring is the consistency!
Stop the overwhelm and start building a business that lasts. Discover our full business framework ‘SmartSTARTERZ ‘ and see exactly how we bring these four pillars together to help you set up your savvy side-hustle.
You’ll be able to start selling your creative handmade products using the simplest and most effective methods possible, saving you time and money.
Hi, I’m Nicole, and I built SmartSTARTERZ to solve the biggest problem for passionate makers: overwhelm.
My promise to you: I will give you all the business tools, tricks and savvy skills, to confidently turn your beautiful creations into a thriving, profitable side-hustle (or even a full time business)!
You are in the right place if...
We help crafters, makers, and artists master the business side of their creative work. See which profile best describes you:
The Curious Crafter
You are here if: You love making beautiful products (like crochet or pottery) and are wondering if your hobby could realistically become a profitable online business.
Your Next Step: Explore Your Craft. Dive into our specialized resources and guides to see what's possible for your unique creations. Explore our Resources Here.
The Ready Maker
You are here if: You're already making great products and are eager to master the business side—pricing, websites, and getting your first sales.
Your Next Step: Sign Up for the FREE Class. Get the essential foundation you need to launch your savvy side-hustle with confidence.
The Overwhelmed Founder
You are here if: You've launched your business but feel stuck, overwhelmed, or are not seeing the consistent sales you hoped for. You need a streamlined, proven system to grow and thrive.
Your Next Step: Reset and Revitalize. Discover the complete SmartSTARTERZ framework designed for sustainable online sales and growth.
Tired of working for someone else´s dream?
It's time to build your own! Discover the framework to turn your creative passion into a thriving business.
Strategic, business and finance mentor, fan of the entrepreneurial world and inspired by innovation, creativity and the latest tech
I believe that it is possible to create the lifestyle and income of your dreams.
But I know (because I´m a business and finance expert by trade and qualification) that it can be complex, challenging and daunting to start and run a successful business and find the best way forward.
I believe business is about combining an amazing product or service (which is where you come in) with savvy business skills (which is where I come in), and now, adding in the exciting advances in tech and AI. Successful business´s get the strategy, business, marketing and money-side correct, and they know how to stack all the pieces together in the right order, to get results!
It’s easy when you know how!
I want to share with you the business secrets I’ve collected over 17+ years and show you how to start your business by working smarter not harder, fitting ALL the pieces together. So you can get going on your own path to turning your ideas and expertise into an income and becoming wildly successful.
If you have an idea, dream or expertise, then I’m excited to see where it can take you and I hope to accompany you on your journey. I want you to save time and money and launch something special to the market, that you love and that generates the income and lifestyle that you want. More
the harsh truth
9 out of 10 new businesses fail within the 1st year and nearly 50% fail within a five year period.
The TOP 4 reasons for failure are:
#1 not getting the financial aspects correct including not pricing their products & services correctly. Owners fail because they are not in tune with the overall financial figures.
#2 a lack of business acumen, owners often have the skills to create viable products & services but lack the business acumen.
#3 inadequate planning, owners who fail to address the needs of the business through a well-laid-out plan before operations begin are setting themselves up for serious challenges. Similarly, a business that does is not prepared to adapt to changes in the market or industry—meets potentially insurmountable obstacles throughout the course of its lifetime.
#4 marketing mishaps. owners fail to prepare and understand the marketing and communication needs of a business.
Forbes Magazine
“Many aspiring entrepreneurs I cross have it wrong. They believe building a wildly successful business will just happen with a snap of the fingers. As if out of nowhere, a good genie in the sky will appear to bless their idea and suddenly fill their bank account with billions.
Time to wake up.”
Harvard Business Review
“Most people think that being an entrepreneur is about having that big idea. And it is. To start something new, you need to have an idea that works: something people need, something they’ll want, and most importantly — at least for the people investing in your idea — something that’s scalable.
But what I’ve found is that without the capacity to execute an idea — to take an idea and turn it into a living, breathing, viable organization — you’re doomed to fail. And for many entrepreneurs who are thinkers, rather than doers, this is a frightening notion.
Time to wake up.”
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